MLB "Beyond Optimism"

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“You gotta have hope,” explains the showstopping number in the vintage musical Damn Yankees. And hope is indeed baseball’s animating spirit in spring, when fans of even the weakest teams can dream of a season that confounds all reasonable expectations. This spot for Major League Baseball, via McCann Erickson of New York, taps into that sentiment as it shows clips of fans opining optimistically about their teams’ prospects for 2009. Actually, the expectations are perfectly realistic in many of these cases, as seven of the 13 teams whose fans are featured went to the post-season last year.

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