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Mizuno USA has as-signed its advertising account to Huey/Paprocki.
The shop competed, sources said, against two other Atlanta-based agencies, Ames Scullin O’Haire and BaylessCronin, along with a number of undisclosed contenders to win the sporting goods company’s estimated$1 million domestic business. (Bill-ings on the account were $447,000 in 2001, per CMR, a figure surpassed by second-quarter 2002.)
The incumbent on the account was KB Partners in Greenville, S.C.
“Our portfolio of work and our ability to boil down relatively complicated ideas and make them simple and easy to digest won the business,” said partner Joe Paprocki.
That portfolio, Paprocki said, in-cluded case histories from the shop’s Nancy Lopez Golf and Atlanta History Center accounts.
“There was great chemistry be-tween our teams,” said Lisa Mark, senior director of marketing services for Mizuno USA.
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