Mixed Blessings

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

This probably says more about their stamina than their sense, but 76 percent of young Americans view holiday shopping as “fun.” Fifty-four percent go so far as to call it “exciting.” So we learn from a 360 Youth poll of 13-24-year-olds. Respondents aren’t unreservedly thrilled by holiday shopping. Asked what they dislike about it, 81 percent cited the crowds and 76 percent mentioned long lines. Ten percent groused about the canned holiday music played in stores.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in