MIXED BLESSINGS

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Autumnal Vulnerability, Dial A for Annoyance, Domestic Cows, Etc.

If you want to exploit people’s anxieties-and what self-respecting marketer does not?-this is the ideal time of year to do so. The academic calendar is so deeply ingrained in our sensibilities that all the vestigial back-to-school edginess comes welling up each September, no matter how long ago we saw the last of textbooks and teachers’ dirty looks. As if to confirm our lurking sense of alarm, the days are getting shorter, the temperature getting colder and the winds getting gustier.

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WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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