Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
‘Style,’ ‘Fun’ Are Watchwords in Deutsch Ads
LOS ANGELES–Deutsch will reposition Mitsubishi Motor Sales of America as a stylish maker of fun cars with a TV campaign breaking later this month themed, “Wake up and drive.”
The estimated $60 million campaign will launch Mitsubishi’s 1999 Galant sedan and kick off a new image effort for the Cypress, Calif.-based client.
Created by Deutsch’s Marina del Rey , Calif., and New York offices, the campaign will replace the 2-year-old “Built for living” effort created by longtime factory shop G2 Advertising in Huntington Beach, Calif.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in