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Even as Deutsch breaks a $40 million-plus campaign for Mitsubishi Motor Sales of America’s new Galant sedan, executives hint that other shops may still have an outside shot at the client’s factory business.
Mitsubishi is “keeping the door open” on a review for the $100 million ad account, said Pierre Gagnon, executive vice president and chief operating officer of the Cypress, Calif.-based company. Once the Galant launch is under way, the agency and client will discuss a long-term arrangement, said Gagnon.
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