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SRI Will Conduct Assessment Of All Marketing
NEW YORK–Mitsubishi Motor Sales of America has tapped Select Resources International to conduct a top-to-bottom evaluation of its estimated $300 million advertising and marketing budget as well as review all of its agency vendors.
The evaluation by the Los Angeles consultancy comes on the heels of an internal memo from chief operating officer Pierre Gagnon which said results have been “disappointing” and the company needs to improve its sales, customer satisfaction and quality levels.
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