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Deutsch has won the first lap in the race for Mitsubishi Motor Sales of America’s consolidated $80 million dealer ad account, as the contest shifts to the West Coast today.
Deutsch, New York and Santa Monica, Calif., bested Grey/Zimmerman, Los Angeles, for the estimated $15 million creative and media account for the New York Metropolitan region, according to Mike Nash, vice president, marketing, planning and dealer support, for Mitsubishi Motor Sales of America in Cypress, Calif.
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