Mississippi Power Picks Mayer




New Orleans Agency Defeats Jackson, Miss., Memphis Finalists
NEW ORLEANS–Mississippi Power Co. of Jackson, Miss., has selected Peter A. Mayer Advertising as agency of record following a three-step review that pitted the New Orleans shop against three other finalists.
Incumbent Bates Southwest of Houston, which has held the utility account for the past seven years, did not participate in the review. Industry ob-servers estimate the account at less than $1 million.
Finalists included The Ramey Agency and GodwinGroup, both Jackson, Miss., and Sossaman Bateman & Associates of Memphis, Tenn.
Mississippi Power contracted with Tom Long and Associates here to conduct the review. Long said the process began with a database of 370 shops before it was narrowed to a handful of agencies. On-site meetings were held with the semifinalists.
After presenting credentials, four agencies were invited to make creative pitches to the client.
Long had worked on the Mississippi Power business during his tenure at Bauerlein Advertising in New Orleans, which held the account in the 1980s. (Bauerlein closed after declaring bankruptcy in 1997.)
Mayer will be responsible for corporate, marketing, safety and economic development advertising and collateral for Mississippi Power.
“Mississippi Power has a proud history of working with superior advertising agencies to produce quality work,” said Rex Kelly, client corporate communications director.
“We feel that Peter A. Mayer will be a good partner for us and together we will continue to be a leader in our industry,” Kelly said.
“This is a dynamic time to be involved in the utility business and we look forward to supporting and enhancing Mississippi Power’s long-term positioning as a market leader through strategic industry programs and great creative,” agency president Mark Mayer said.
Mississippi Power, which is headquartered in Gulfport, Miss., generates and distributes electricity to 150,000 customers in 23 counties in southeast Mississippi.
The account win is the largest for Peter A. Mayer Advertising since the agency picked up the $2 million business of West Point, Ga.-based ITC DeltaCom last November.