Miss O and Friends Eye Tween Market

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NEW YORK Somewhere between Britney Spears and Barbie are Miss O and Friends, a series of characters created for young girls no longer interested in decorating a dolly dream house but not yet ready for the Clairol counter.

Miss O and Friends, a series of characters dreamed up by 15-year-old Juliette Brindak, will grace back-to-school stationary late this summer and accessories the following spring. More importantly for advertisers, a Web site designed to be a forum for 8- to 12-year-old girls launches April 1, and is looking for exclusive category partners.

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