Mir's Deep Impact

}Well, it didn’t happen. But Taco Bell is certainly no worse off.

The fast-food chain’s “buzz mar keting team” is patting itself on the back after last week’s stunt, which promised all Americans a free taco should the Mir space station’s descent bring it crashing into a 40-by-40-foot floating target in the South Pacific, a few miles off the Australian coast.

Anyone who saw Cast Away—or read where the damn thing was expected to land—knew the odds were less than zero.