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Among their other virtues, fruits and vegetables are highly photogenic. No surprise, then, that this photo is lovely. But what’s its least lovely element? The plastic bottles of the client’s product, of course. That’s the problem in comparing a mass-market brand to the fruits of nature: Nature will come out on top every time. This picture will certainly prompt you to visit your local fruitstand; it may or may not give you a yen for a bottle of soda.
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