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The Mirage Hotel & Casino is placing its bets on David&Goliath. The L.A. independent agency won creative duties for the Las Vegas resort after a review involving five undisclosed agencies.
David&Goliath replaces B&P Advertising, Las Vegas. The assignment is effective immediately and new work is expected to launch in the third quarter. Measured media ad spending in 2011 was just over $2 million, per Nielsen. That amount does not include spending on the Internet or b-to-b advertising.
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