Mintz & Hoke ‘Coaches’ CBT

BOSTON Mintz & Hoke casts new pitchman Geno Auriemma, coach of the NCAA champion University of Connecticut women’s basketball team, in a new multimedia campaign for Connecticut Bank and Trust.

The effort from the independent agency in Avon, Conn., seeks to promote the client’s services to owners of small businesses.

In the ads, Auriemma takes to the streets to ask people why they would put up with bad service and crass come-ons when Hartford, Conn.-based CBT is willing to go the extra mile to meet their banking needs.

Ad spending was not disclosed but is likely in the $1 million range.

Newspaper, radio, TV and outdoor efforts are in the mix.

Su Strawderman served as creative director, with Jim Lewis writing the copy and Patrick Kiniry handling art direction.

—Adweek staff report