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BOSTON — Ames Stores’ decision to close its 330 stores effectively ends the eight-year relationship between the discount retailer and Mintz & Hoke.
The Rocky Hill, Conn., client announced on Wednesday that it will liquidate and close all operations in the next 10 weeks, citing steep declines in sales.
Ames had spent approximately $10 million on advertising in the first half of 2002, per CMR. Recent efforts from Avon, Conn.’s Mintz & Hoke featured the humorous spokescharacter “Gladys” and mainly promoted one-day sales events.
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