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boston—Mintz & Hoke has picked up advertising chores for Cigna Retirement & Investment Services.
The Avon, Conn., agency added the work following a review of undisclosed agencies with relevant industry experience, according to Jamie Kalamarides, senior vp of marketing and product development at Cigna Retirement.
The budget was not disclosed. Previously, Cigna Retirement worked with various shops on a project basis, including Riley & Partners, Middletown, Conn.
“Mintz & Hoke brought the right combination of creative talent and good strategic thinking, and they went the extra mile in understanding our needs and the marketplace,” Kalamarides said.
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