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Tobacco has a lot to answer for. Between the cigarette ads and the anti-smoking commercials, it has brought us some of the most tedious advertising on earth. The brand ads are remarkably dull, as if tobacco companies are afraid to say anything interesting. The anti-smoking commercials tend to have a hectoring, know-it-all tone. The spot shown here is effective because the smoker it shows is presented as a decent (albeit very unfortunate) human being. It takes the form of a home video the young mother is making for her baby to view years hence.
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