Minnesota Mattress Marketer Moves Account to MVBMS

Air bed marketer Select Comfort has moved its account from hometown shop Kruskopf Olson to Messner Vetere Berger McNamee Schmetterer Euro/RSCG, New York, company officials said.
Diane Utzman-O’Neill, Select Comfort’s vice president of advertising, said the Minneapolis company was looking for a “more global agency that could take the brand to the next level.”
Agency sources said management changes may also have played a role. The company has gone through several chief executives and marketing directors in the past 18 months, these sources said.
Media responsibilities will remain with Haworth Marketing and Media in Minneapolis.
–Aaron Baa