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CHICAGO — Blue Cross and Blue Shield of Minnesota has put its $80-110 million anti-smoking advertising program on hold pending a lawsuit, according to a company representative.
The company this week completed a review for the contract and the winner was Crispin Porter + Bogusky in Miami, said Karl Oestreich, a representative for the insurer. If the lawsuit is resolved in the insurer’s favor the company will likely go forward with CP+B.
Other contenders in the review were BBDO Minneapolis and Carmichael Lynch, which handles BC/BS of Minnesota’s main advertising account.
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