\Minn. Dot-com Looks to Coasts

Educational Web-site company wwwrrr, Minneapolis, is looking to the coasts for a shop to handle its $7 million ad account–a move that shows it does not believe Midwest agencies have enough experience with dot-coms.
Todd Walker, vice president of business-partner development for the company, said wwwrrr is only considering shops in New York and California because those agencies are more familiar with the company’s business model. “They’ve dealt with a number of dot-coms and companies like ours,” he said.
Walker said he spoke with various East Coast agencies and plans to contact West Coast shops this week. He declined to name contenders.
Wwwrrr, which was founded last year, takes its name from combining the World Wide Web with the three “R”s of education, Walker explained.
The company provides an Internet link between schools and homes, he said. Wwwrrr also offers Internet training and curricula to subscribers through its Web site, www.wwwrrr.net.
This site is also designed to accommodate e-commerce, although that service is not yet part of the mix, Walker said.
He added that he expects to have the review wrapped up by the end of June. The company wants to break a print and TV consumer campaign in the fall, he said.
–Aaron Baa