MindShare’s Pool Joins Universal McCann

LOS ANGELES — MindShare president of operations Jean Pool has joined Universal McCann as evp/director of operations. Pool had been with the WPP Group media network for two years and prior to that, spent 25 years at WPP’s J. Walter Thompson. She is the latest high-profile hire for the Interpublic Group of Cos. media arm this year, joining buying veterans Annette Cerbone (who joined from OMD) and Kim Kadlec (from Zenith Media), among others, on Universal McCann’s executive roster. Pool reports to Robin Kent, Universal McCann Worldwide chairman and ceo.

Pool said her decision was based on a desire to move away from a pure
unbundled operation such as MindShare, and back to a situation where, as with Universal McCann and McCann-Erickson, media is more directly connected to its sister shop. “I prefer media not being so drastically separated from ad agencies. I think [consolidation] is not going to work in the long run. Operations get bigger and bigger until you can’t manage them anymore.”