MindShare wins $275 Million Bristol-Myers U.S. Media Acct.

NEW YORK — After a quarter century of handling its U.S. media buying and planning in-house, Bristol-Myers Squibb Co. handed its $275 million media budget to WPP Group’s MindShare, sources said. A spokeswoman frpm Bristol Myers confirmed the Mindshare win but declined to confrim the amount involved.

MindShare beat out Initiative, MediaVest, and TN Media, all out of New York.

In September 2000, Starcom MediaVest Group, which handles the lion’s share of Bristol-Myers? media buying in Asia, won the client’s consolidated global planning and buying account.