MindShare Seeks Own Identity

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WPP Media Operation Wants Separate Space for Independence
CHICAGO–Kathleen Brookbanks’ first task as managing director of MindShare’s Chicago office will be to find a suitable space to house the 170-person staff before the media operation officially opens in the fall.
Brookbanks said she is looking for a space that is separate from both J. Walter Thompson and Ogilvy & Mather, the two WPP agencies from which MindShare was formed earlier this year.
“It would give MindShare a sense of independence,” she said.


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