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ATLANTA Toto USA has assigned its media account to MindShare Atlanta following a review, the client confirmed.
The Morrow, Ga.-based plumbing manufacturer considered Atlanta’s Initiative Media and Kohler & Miller.
“Once I met with [MindShare], I felt I was in pretty good hands,” said Newbold Warden, Toto’s director of marketing.
Previously, Henderson Advertising in Greenville, S.C., which held the account for five years, handled media and creative chores.
The selection of a creative agency for the estimated $1 million account is still under consideration.
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