Milwaukee

The market has a lot more going on than beer, brats and cheese. Its diverse array of businesses include Harley Davidson (including a Harley Davidson museum), Northwestern Mutual Life Insurance, Kohl’s Department Store, SC Johnson, Midwest Airlines, GE Medical and, of course, Miller Brewing Co. Although the metropolitan area is spreading south toward Chicago and west toward Waukesha, Wis., the TV market’s rank slipped one place to 35, losing 14,340 TV households, a 1.6 percent decrease.