In Miller's Review, Connections Are Key

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When Miller Brewing Co. extended its search for new marketing ideas to nonroster shops, it did not stray too far from familiar territory.

The senior creatives at two of the agencies known to be involved in the review have connections to the client, having worked on some of the brewer’s more high-profile brands.

London-based Leagas Delaney is among the four to five shops talking to Miller as the client seeks a new overarching strategy for its portfolio of brands.



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