By Joan Voight
SAN FRANCISCO–Miller/Kadanoff Direct & Interactive, which just won a coveted Levi’s assignment, has named a new principal and lengthened the agency name.
Creative director Paul Huber has been promoted to partner at the San Francisco direct marketing agency, now to be called Miller/Kadanoff/ Huber Direct and Interactive.
Huber, who joined the agency in January 1995, will continue to manage the creative department and oversee all its work.
‘Great creative requires a client base that demands exceptional work and an agency environment that allows stellar creative to occur,’ Huber said. ‘This is one of those rare places.’
Earlier in his career Huber designed communications materials for General Motors’ Saturn at San Francisco design shop Riney, Bradford & Huber.
At Miller/Kadanoff, Huber oversaw a small marketing project for Levi Strauss
& Co. and was instrumental in the agency’s recent win of a direct marketing assignment. Levi is expected to expand that assignment to include its entire $15-20 million direct marketing account (Adweek, April 7).
To win the new assignment, Miller/Kadanoff prevailed over Foote, Cone & Belding’s FCB Direct division in San Francisco.
The $60-70 million shop’s top clients include 3Com, National Semiconductor, Oracle, Sun Microsystems as well as Wells Fargo Bank.
Huber’s promotion is a sign of the agency’s increased emphasis on the quality of its creative work, said president Floyd Miller. ‘It’s a privilege for me and (general manager) Marcia Kadanoff to share some space on the front door with Paul.’
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