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MillerCoors has shifted creative assignments among its general- market and retail shops, resulting in the elimination of Bartle Bogle Hegarty, Young & Rubicam and retail agency Upshot, the brewer confirmed today.
The shifts came nine months after Molson Coors Brewing merged with the U.S. operations of SAB Miller and named MolsonCoors chief marketing officer Andy England CMO of the new MillerCoors.
Publicis Groupe-backed BBH in New York had handled lead creative duties on Miller Lite, WPP Group’s Y&R in Chicago had Miller Genuine Draft and MGD 64; Upshot, an independent in Chicago, worked on about a dozen brands, including Miller Lite, Miller High Life, Miller Chill, Foster’s and Icehouse.
Miller Lite, which spent more than $140 million in major U.S.
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