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CHICAGO Miller Brewing has consolidated its digital marketing assignments at Publicis Groupe’s Digitas after a review, the company confirmed.
“As we evolve our digital marketing approach, we will be looking to develop more programs that naturally engage consumers in ways that tap into the meaningful spaces where they spend their time,” said Jackie Woodward, Miller’s vice president of media and marketing services, in a statement. “We are stepping up our efforts and Digitas is the right partner to help us develop breakthrough programs that engage consumers and help further differentiate our agency brands.”
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