Miller Set to Pop Top On Clear Beer Launch

MILWAUKEE – As the beer industry continues its slide, Miller Brewing Co. is hoping that this week’s introduction of its clear beer will be the biggest new product boon since it launched its Lite brand nearly two decades ago.
Miller is expected to unveil the brand in close to six test markets in the next few weeks with a roll-out in additional markets slated for late April. Teaser ads are also expected to break in the undisclosed markets from offbeat creative shop Cliff Freeman & Partners/N.Y.
Sources close to the brewer said that Miller wants the same splash it received when Miller launched Lite.