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ATLANTA Miller Lite this week began rolling out television spots from Crispin Porter + Bogusky.
The effort abandons the innuendo and machismo of the beer-commercial genre for a slightly more thoughtful (if self-consciously low-brow) approach.
In the ads, men sit around a table and discuss manly issues, such as how long to wait before dating a friend’s ex-girlfriend and if the high-five is still cool.
“What you are about to see is real,” the voiceover states at the beginning of the first spot of the campaign.
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