Miller Lite Goes to BBH

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NEW YORK Publicis Groupe-backed Bartle Bogle Hegarty here has won creative chores on Miller Brewing’s Miller Lite account following a review.

The client confirmed the move, which was first reported earlier today on Adweek.com.

Estimated domestic ad spending last year on the brand was $165 million, per Nielsen Monitor-Plus.

The work had previously been at MDC Partners’ Miami-based Crispin Porter + Bogusky, which parted ways with Miller earlier this year.

“BBH demonstrated great insight into the character of our brand and our core consumers,” said Randy Ransom, Miller’s CMO, in a statement.







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