Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Less than a month after exiting a senior account post at Siboney USA, Jim Lucero has partnered in a new shop that has landed Miller Lite’s Hispanic creative duties.
Miller Brewing Co. moved the business to the newly formed Lucero/Bentz, Dallas, from incumbent Marti Flores Prieto & Wachtel of San Juan, Puerto Rico.
Lucero, a former vice president and group account director at Siboney here, teamed with Gary Bentz, founder and former president of Dallas Hispanic shop Lexico, to form Lucero/Bentz.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in