Miller Launches Icehouse Nationally

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MILWAUKEE – Not to be outdone by Anheuser-Busch, Miller Brewing Co. announced last week it is taking its newest ice beer – Icehouse – national. The brand, launched this fall in just a few markets, will be completely rolled out by January, according to company officials. Miller is looking to get a jump on A -B, which is expected to have its Ice Draft from Budweiser in every state by the second quarter of 1994.



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