MILWAUKEE – Miller Brewing Co. here launched a line extension to its Leinenkugel brand called Leinenkugel’s Red Lager. The brand is being launched in kegs within the brand’s nine-state marketing area: Colorado, Illinois, Indiana, Iowa, Michigan, Minnesota, North and South Dakota and Wisconsin. The brand will be supported by print, radio and outdoor advertising as well as point-of-sale and merchandising materials. Young & Rubicam/Chicago handles.
Copyright Adweek L.P. (1993)
Get Adweek's Brand Marketing Daily Newsletter in your Inbox
Today's highs and lows of creativity