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CHICAGO The Martin Agency is in production on as many as four spots for Miller Genuine Draft that are expected to break in mid-February, a brewery executive said.
The Interpublic Group shop in Richmond, Va., was approached by Miller in early December after roster shops including the WPP Group’s Ogilvy & Mather and Young & Rubicam were unable to come up with a creative execution for a new MGD strategy, said Tom Bick, senior brand manager for Miller Trademark development at the Milwaukee brewery.
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