Miller Brewing Bows Image Effort

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Miller Brewing breaks two corporate-image ads this week that emphasize choice and innovation. A spot out of WPP’s Y&R, here, shows people falling domino style and notes, “Because you can get in line and pick what they give you, or you can make your own choice.” An ad from WPP’s Ogilvy & Mather in New York and Chicago touts Miller’s use of the cold-filtering process and its early introduction of a low-calorie beer. The tag is, “Miller.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in