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CHICAGO Miller Brewing has targeted five agencies it would like to pitch for creative duties on its $175 million Miller Lite and High Life advertising accounts, a company representative confirmed.
He would not name the agencies. The company has contracted search consultant Joanne Davis to handle the search.
Deb Boyda, vp, content for Miller, will handle the search internally for the Milwaukee company, the representative said. The brewer parted with MDC Partners’ Crispin Porter + Bogusky in Miami on the brands last month.
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