Miller Appoints Coca-Cola Veteran CMO

CHICAGO Miller Brewing has named former Coca-Cola executive Tom Long evp and chief marketing officer.

Long, 46, takes over from Bob Mikulay, 53, who Miller said is retiring. Mikulay has been with Miller since October 2002 and had been with the brewery’s former parent, Philip Morris, since 1975.

Mikulay is leaving the Milwaukee brewery tomorrow, and Long starts on July 1. Miller board member Charlie Frenette, also a former Coke executive, will serve as interim CMO until Long’s arrival, the brewery said.

Miler Brewing spent about $250 million on ads last year, per Nielsen Monitor-Plus. It works with WPP Group agencies Ogilvy & Mather in New York and Young & Rubicam in Chicago, as well as Interpublic Group’s The Martin Agency in Richmond, Va.

Long, who had been with Coke for 16 years, most recently was president of Coke’s Northwest European division. Previous roles include head of worldwide marketing insights and research for the soft drink company.

“After 16 years of dealing with attacks from the rear, I’m very eager to move into the challenger’s role,” Long said of his new job in a statement. “I feel like I’ve been training for this job for the past decade and half.”