Miller Appoints Coca-Cola Veteran CMO

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

CHICAGO Miller Brewing has named former Coca-Cola executive Tom Long evp and chief marketing officer.

Long, 46, takes over from Bob Mikulay, 53, who Miller said is retiring. Mikulay has been with Miller since October 2002 and had been with the brewery’s former parent, Philip Morris, since 1975.

Mikulay is leaving the Milwaukee brewery tomorrow, and Long starts on July 1. Miller board member Charlie Frenette, also a former Coke executive, will serve as interim CMO until Long’s arrival, the brewery said.

Miler





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in