Millennium Rechargeable Batteries’ first-ever TV spot by Tausche Martin Lonsdorf/Atlanta takes a clever stab at the fleeting nature of po" data-categories = "" data-popup = "" data-ads = "Yes" data-company = "[]" >

Millennium Rechargeable Batteries: POWER PLAY



Millennium Rechargeable Batteries’ first-ever TV spot by Tausche Martin Lonsdorf/Atlanta takes a clever stab at the fleeting nature of po

Queen Elizabeth is cleverly used at the end as someone ‘who has power for life and uses rechargeable batteries,’ says creative and art director Kurt Tausche. The spot closes on a shot of the Queen wearing a Walkman (powered by Millenniums, of course) and bopping her head to music.
The spot, budgeted under $200,000, was filmed on location in the Hollywood/L.A. area.
Copyright Adweek L.P. (1993)