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SUNNYVALE, Calif. — Yahoo Inc. named Wenda Harris Millard as its new chief advertising sales officer, a post that could be crucial to the Web company’s efforts to court traditional advertisers in the face of the economic slump.
Ms. Millard, 47 years old, will be responsible for driving the North American sales of the company’s advertising and marketing services initiatives and leading the North American sales organization. She has held executive positions at Internet ventures such as DoubleClick Inc.
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