Milan Shops Pulls a Hat Trick with Swatch

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.





MILAN – Euro RSCG’s Barbella Gagliardi Saffirio/Milan won for the third season in a row the high-profile creative Swatch account for its 1994 spring/summer collection. The campaign, to be run in 60 countries around the world, is expected to bill $62 million.
Copyright Adweek L.P. (1993)


AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in