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Mighty Mouse can’t be pulled away from the cheese tray in one of four new spots for Dairy Management Inc. from DDB Chicago.
It’s the second year of DMI’s “Ahh, the power of cheese,” campaign. The Mighty Mouse spot, titled “Disaster,” shows a town called “Hope” reduced to rubble by alien invaders. Mighty Mouse lies contently on a restaurant table munching on cubes of cheese, undistracted by the mayhem around him. A man hiding in the restaurant asks the animated hero: “Isn’t it time for ‘Here I come to save the day?'”
The spot breaks April 9 on prime time programs Who Wants to Be a Millionaire and NYPD Blue and on cable stations.
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