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New Representation in Conn. and Vt.
By Trevor Jensen
BOSTON–HMS Partners expanded its relationship with Anthem Blue Cross/Blue Shield by besting two other finalists for the acquisition-minded company’s growing account.
Anthem, Indianapolis, is the Blue Cross/Blue Shield licensee for New Hampshire, Connecticut, Indiana, Kentucky, Ohio, Colorado and Nevada. Anthem is in negotiations for Maine’s Blue Cross/Blue Shield plan.
HMS was the incumbent for Indiana, Ohio and Kentucky. O’Neal & Prelle in Hartford, Conn., handled Connecticut and was initially involved in the review before being cut.
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