Midway Marshals Video, PC Game Forces At DDB

Video game developer Midway Home Entertainment in Corsicana, Texas, has consolidated its $15 million advertising account at DDB Needham here.
Midway decided to split its account between DDB Needham and McCann-Erickson, Dallas, following a review last year.
Paula Cook, Midway Home Entertainment’s director of advertising and public relations, said: “Both agencies have done a great job getting us through our crunch time and multiple product launches. After analyzing cost and management efficiencies, we [decided] to consolidate the business with one agency.”
Cook added that McCann-Erickson “did everything we asked them to do and then some. I wouldn’t hesitate to recommend them to any marketing organization looking for a good agency partner.”
McCann-Erickson executives had not returned calls at press time.
Jake Schroepfer, DDB Needham president and chief executive, said the move nearly doubles the size of the account for his shop and added, “We are looking forward to working even more closely with Midway management in the development of innovative marketing strategies and the introduction of high-profile, cutting-edge games.”
Since landing the account eight months ago, DDB Needham has created print and television advertising to launch games including Mortal Kombat Mythologies Sub- Zero, Wayne Gretzky 3D Hockey ’98 and Rampage World Tour.
Games acquired in the consolidation include Mortal Kombat 4, Gex: Enter the Gecko, Quake and Blitz, a new football title.
McCann-Erickson’s work on the account included print ads for Mace: The Dark Age and San Francisco Rush Extreme Racing.
The client designs, markets and distributes video games under the Midway trademark for home game platforms and personal computers.