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Video game developer Midway Home Entertainment in Corsicana, Texas, has consolidated its $15 million advertising account at DDB Needham here.
Midway decided to split its account between DDB Needham and McCann-Erickson, Dallas, following a review last year.
Paula Cook, Midway Home Entertainment’s director of advertising and public relations, said: “Both agencies have done a great job getting us through our crunch time and multiple product launches. After analyzing cost and management efficiencies, we [decided] to consolidate the business with one agency.”
Cook added that McCann-Erickson “did everything we asked them to do and then some.
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