Midway Lands in Charlotte

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Leaves McKinney for Loeffler Ketchum & Mountjoy
ATLANTA–Midway Airlines last week moved its ad account from McKinney & Silver in Raleigh, N.C., to in-state rival Loeffler Ketchum Mountjoy.
Billings for the Durham, N.C.-based air carrier were slightly more than $4 million last year, according to Competitive Media Reporting.
“The whole airline business has become different,” said Mark Coleman, senior vice president of marketing and sales at Midway. “We are quite a small account by airline standards. McKinney is a terrific agency.





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