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Long Haymes Carr won Midway Airlines’ advertising account on the strength of its account planning and strategic services.
“The client made it clear that this was not a creative review,” said LHC chairman Steve Zades. “They wantedour best thinking in terms of brand-planning strategies.”
The Winston-Salem, N.C., shop secured the more than $5 million business after an eight-week review that included Trone Advertising in High Point, N.C., and Howard, Merrell & Partners in Raleigh, N.C.
The agency’s efforts for the regional carrier essentially will run counter to strategies typically developed for national carriers like Delta Air Lines, increasingly plagued by labor difficulties, mounting airport delays and consumer dissatisfaction.
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