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SAN FRANCISCO Publicis & Hal Riney is breaking its first print work for Midori liqueur this month—and the first new campaign for the brand in five years.
The campaign targets women ages 21-24, who want to be in the spotlight and viewed as “It” girls, according to the client. Spending was not disclosed, but the brand spent $300,000 on advertising last year, according to TNS Media Intelligence/CMR.
The San Francisco shop was assigned the Midori brand last year by its parent group, Publicis Worldwide.
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