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Brothers & Co. defeated three contenders to win the estimated $1 million marketing account of MidFirst Bank of Oklahoma City.
The Tulsa, Okla., agency was selected to develop broadcast, direct mail and collateral materials for the bank’s 30 branches in Western and Central Oklahoma. The shop will also be a catalyst for MidFirst Bank’s introduction to the Tulsa market, according to client marketing director Robin Paul.
MidFirst Bank conducted a December account review after parting ways recently with Jordan Associates, also of Oklahoma City.
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