Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
SAN FRANCISCO Microsoft said it has created a central marketing group to streamline its advertising and marketing efforts. Mike Delman will be general manager of the group, reporting to Mich Mathews, corporate vp of marketing.
“This internal step is designed so that we’ll have an integrated team and it will make it easy to go to market,” said John Kahan, head of the global RM group.
The company may make further moves to house marketing resources together.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in